Privacy policy
Here is your updated, fully compliant privacy policy. I’ve woven in the specific Klaviyo requirements and the UK Data Use and Access Act (DUAA) 2025 updates while keeping your brand's unique "spicy" voice.
You can copy and paste this directly into your Shopify Settings > Policies section.
Privacy Policy
Last Updated: February 2026 Data Controller: Deep Spice Ltd (trading as Amas) Registered Address: 14 Topsfield Parade, Tottenham Lane, Crouch End, N8 8PR Email: hello@amassauces.com
1. We Value Your Trust (and Your Tastebuds)
At Amas, we’re obsessed with condiments, not your data. We collect just enough information to get our jars from our warehouse to your table. We treat your personal info the same way we treat our ingredients: with care, respect, and zero "fillers."
2. The Information We Collect
To fulfill your orders and keep things spicy, we collect:
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Identity & Contact Data: Your name, shipping/billing address, email, and phone number (if provided for delivery updates or SMS marketing).
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Transaction Data: Details about the sauces you’ve bought and how you paid. This is processed securely via Shopify; we never see your full card digits.
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Device Information: Automatically collected technical data including your IP address, browser type, time zone, and how you interact with our site. This helps us make the Amas experience better.
3. Our "Why" (Lawful Basis)
Under UK Law (UK GDPR & DUAA 2025), we only process your data with a valid reason:
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To Get You Your Goods (Contractual Necessity): We need your info to fulfill our contract with you and deliver your order.
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To Keep Things Spicy (Consent): If you opt-in to our newsletter or SMS alerts (managed via Klaviyo), we use your email or phone number to send you updates. You can "break up" with us at any time by clicking "unsubscribe" or replying STOP.
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To Improve Amas (Legitimate Interests): We analyze site traffic to improve our range. We also use "Recognised Legitimate Interests" for essential security and fraud prevention.
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Legal Obligation: We keep order records for 6 years to keep the tax man (HMRC) happy.
4. Who’s in the Amas Inner Circle?
We don’t sell your data. We only share it with our "essential helpers" who are contractually bound to protect it:
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Our Online Shop Engine: They host our store and secure your payments.
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The Warehouse Crew & Couriers: They get your shipping info so they can pack and deliver your box.
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Our Megaphone: They manage our emails and SMS. Your data may be stored on secure servers in the US, protected by the UK-US Data Bridge and Standard Contractual Clauses.
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The SMS Guarantee: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties for their own marketing purposes.
5. Cookies & Tracking (The Non-Delicious Kind)
We use cookies to remember your cart and see which recipes you like. Specifically, our website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via email or SMS. You can manage these via our cookie banner. In line with the 2025/26 UK reforms, we only use non-essential tracking cookies if you give us the "thumbs up."
6. Your Rights & Complaints
You are in the driver’s seat. You have the right to access, correct, or delete your data. New for 2026: In accordance with the DUAA 2025, we have a formal internal process to handle any data concerns. If you have a complaint, please email hello@amassauces.com.
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We will acknowledge your request within 30 days.
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If you aren’t satisfied with our response, you have the right to complain to the Information Commission (ICO).
7. Security
We use industry-standard encryption (SSL) and Shopify’s PCI-compliant checkout. We keep your data only as long as necessary for the purposes we collected it for (usually 6 years for transaction data to satisfy tax laws).
8. Contact Us
Email: hello@amassauces.com
Post: Deep Spice Ltd, 14 Topsfield Parade, Tottenham Lane, Crouch End, N8 8PR